Reef Riders offers scuba diving tours through the reefs of Cozumel. They recruited me to establish a visual identity as they prepared to launch their business.

Their target audience: Affluent adults, typically 30-55 and from the United States, vacationing on the island. This may be their first trip to the island, or they may be yearly vacationers. They are scuba dive certified or working towards a certification.

My Roles: Create a logo with a visual identity that communicates what they do–Scuba dive.