Taken for granted, 100 Grand candy bars are waiting to be discovered by the next generation.
Targeted at younger audiences, 100 Grand helps teens and young adults discover the surprisingly thick deliciousness of their candy bar. It's a candy bar they can't forget.
The Why Behind the Art Direction
A cartoon style was used to create a sense of youthfulness and to compliment the humorous tone of the copy. The colors were chosen to match 100 Grand's logo and branding.
Copy: Romney MorganMy role: Art direction and illustration